Warhorse：The breakthrough of core value achieved a new legend of energy beverage

As one of the most successful functional beverage brands in China, RedBull occupies the most market shares of the functional beverages, but also leaves part of the market vacancy. To fill up such market vacancy, RedBull intended to launch a brand new product brand --- Warhorse, which aims at the young people market, in order to realize the effect of striking its competitors. Based on the consumers insight and competitive products research, GEOPOE specially formulated a strategic thought in two levels of product structures: the establishment of a brand value image which is full of energy and positively and actively faces the challenge; by the concept image if “iron horse with silver armor”, the unique symbolic mark of warhorse was formed; by gathering the integrated spread strategy breaking through on line and off line, the three-dimensional combination of “television + internet + public relation”, a huge market response was initiated, and a wave of Warhorse raised rapidly.