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Cases Analysis Cases Analysis

Jinlongyu: breakthrough of core value, successful accomplishment of competition overcoming
Jinlongyu: breakthrough of core value, successful accomplishment of competition overcoming

When Jinlongyu was launching its soybean milk products, the promotion of other products in same category were focusing on nutrition and health. To creat...

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BESTORE: the marketing strategy for innovation and transformation behind the achievement from 2 billion to 6 billion
BESTORE: the marketing strategy for innovation and transformation behind the achievement from 2 billion to 6 billion

BESTORE is a famous brand working on snack foods. In 2003, at the critical moment of enterprise transformation, enterprises were faced with some ...

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The “unique code” infused to RedBull realized the precision marketing of big data
The “unique code” infused to RedBull realized the precision marketing of big data

As the leader in the energy beverage industry, RedBull has an annual sales volume as high as CNY 4 billion, and has a huge consumer market. As a unexp...

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Breaking through the small category, and restructuring the value chain --- the way to break through the marketing of Richland Blueberry
Breaking through the small category, and restructuring the value chain --- the way to break through the marketing of Richland Blueberry

Richland Group is a key leading agriculture enterprise in Jiangsu specialized in developing and researchiing the blueberry cultivation and techniques, Relyi...

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Kengee：Breaking through the “homogeneous competition” of baked foods, and creating the “innovative” brand in the industry
Kengee：Breaking through the “homogeneous competition” of baked foods, and creating the “innovative” brand in the industry

Kengee has more than ten years of brand history in the baked food industry. In the early stage of its establishment, through precise market positioning and ...

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Starting the brand movement war, and assisting Six-Famous-Tea-Mountain to break through rapidly
Starting the brand movement war, and assisting Six-Famous-Tea-Mountain to break through rapidly

As a relatively young brand of Pu'er tea, Six-Famous-Tea-Mountain has a brilliant performance, and has certain recognition and public praise in the mar...

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Suifenhe：The way to rejuvenate the century-old port
Suifenhe：The way to rejuvenate the century-old port

As the important node city for the open strategy of Northeast China and the Far East development strategy from Russia, Suifenhe plays a significant ro...

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